“Now Is Not the Time to Start a Nonprofit” — Or Is It Exactly the Time?
- sharonnenavas
- Feb 9
- 3 min read

Lately, I’ve seen a familiar refrain circulating on LinkedIn: “Now is not the time to start a nonprofit.”
The reasons offered are predictable. Funding is unstable. Philanthropy is cautious. The political environment is hostile.
Burnout is real.
The nonprofit sector is stretched thin and structurally broken in many places.
None of that is wrong.
But the conclusion is.
If what we mean by “starting a nonprofit” is launching another isolated organization, competing for scraps, mimicking outdated governance models, and avoiding politics in the name of neutrality — then yes, now is not the time.
But if we mean building power, protecting democracy, and organizing collectively to meet this moment — then now is not just the time.
Now is the imperative.
Let’s Be Honest About What’s Failing
The nonprofit sector is struggling not because people care less, but because the model many of us inherited was never designed for this level of democratic crisis.
We’ve been taught to:
individualize leadership instead of building shared power
chase short-term funding instead of long-term infrastructure
avoid conflict instead of confronting systems
frame our work as service delivery instead of civic defense
That model collapses in moments like this — when democratic norms are eroding, public institutions are being hollowed out, and authoritarian tendencies are no longer theoretical.
So when people say “now is not the time,” what they’re really saying is:
“The old ways don’t work anymore.”
They’re right. But retreat is not the answer.
This Is a Power Moment, Not a Pause Moment
History is clear on one thing: moments of democratic threat are moments of civic creation.
Every major expansion of rights, representation, and public good in this country came not from stability — but from organized resistance, coalition-building, and new institutions formed because the old ones failed.
Nonprofits were never meant to be apolitical charities floating above power. At their best, they have been:
vehicles for collective action
incubators for leadership
defenders of communities abandoned by the state
counterweights to concentrated political and economic power
If democracy is under threat — and it is — then the question isn’t whether to build.
The question is how.
What Needs to Change If We’re Going to Build Now
If this is the moment to build nonprofit power — and I believe it is — then we must do it differently.
1. From Lone Wolves to Ecosystems: No more siloed savior organizations. The future is networks, coalitions, shared services, and coordinated strategies. Power scales through alignment, not duplication.
2. From Scarcity to Collective Investment: We cannot keep normalizing underpaid staff, precarious leadership, and burnout as the price of “mission.” Living wages, shared infrastructure, and sustainable leadership are not luxuries — they are democratic necessities.
3. From Neutrality to Moral Clarity: There is no neutral position when democratic rights are being eroded. Nonprofits don’t need to become partisan — but they must be values-driven, justice-oriented, and unafraid to name harm.
4. From Service Alone to Power-Building: Meeting immediate needs matters. But if we are not also building the power to change the conditions creating those needs, we are managing decline — not transforming it.
Nonprofits as Democratic Infrastructure
Here’s the uncomfortable truth many are avoiding:
If nonprofits don’t step into power-building, someone else will.
And often, that “someone else” is hostile to equity, justice, and democracy itself.
Community-based organizations are uniquely positioned to:
engage people who feel politically abandoned
translate lived experience into policy demands
protect local democratic norms
counter disinformation with trusted relationships
build leadership from communities most impacted
That is not charity work.
That is democracy work.
This Is Not About Starting “More” — It’s About Starting Right
This is not a call for reckless proliferation.
It’s a call for intentional creation.
If you are starting something now, it should be:
grounded in community, not ego
connected to others doing aligned work
structurally designed for collaboration
explicit about its role in protecting democracy
honest about power, money, and accountability
Starting a nonprofit today should be an act of collective courage — not individual heroism.
We Don’t Take Back Our Country Alone
The narrative that “now is not the time” often comes from fear — and fear is understandable.
But withdrawal is not safety.
Silence is not protection.
Waiting has never saved democracy.
If we are going to take back our country — from authoritarianism, from disinvestment, from exclusion — it will not happen through isolated efforts or polite appeals.
It will happen through organized, values-aligned, collective action — and nonprofits, reimagined, are still one of the most powerful tools we have.
So no — now is not the time to build the old thing.
But now is absolutely the time to build something braver.



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